Richemont’s British luxury house Dunhill has extended its partnered with with modern and contemporary art platform Frieze Masters until 2026. 

The collaboration also extends Dunhill’s sponsorship of award-winning content programme, Frieze Masters Talks.

Following Dunhill’s support to resurrect the talks last year, the first time since 2019, the second instalment of the partnership aims to “support cultural legacy and offer a platform for valuable conversations”.

The ‘Frieze Masters Talks in collaboration with Dunhill’ focus on “connecting voices from various industries and communities to explore creative and industry practice and thought leadership across medium, geographies and politics”.

Frieze is the world’s leading platform dedicated to artists, galleries, collectors and art lovers. It offer magazines and events including five international art fairs across Europe, the US and Asia; plus Frieze Masters; No.9 Cork Street, a permanent gallery space in the heart of London; regular talks and summits, led by Frieze editors; and its website – a key resource for contemporary art and culture. 

Dunhill has had a busy year and recently introduced a casual dressing and athleisure offer ‘Athluxury’.

The “considered capsule of exquisite activewear pieces” were conceived by creative director Simon Holloway. 

It’s “inspired by the multi-faceted lifestyle of the Dunhill client and their need for an evolved wardrobe of work and leisure attire, the Athluxury collection combines athletic design and technical innovation with the House’s tailoring expertise and vernacular of ultra-luxe materiality”.