Dior has unveiled a new concept store in the Ploenchit district of Bangkok, Thailand, expected to open December 8.

Set in the heart of a garden, nestled within the cultural capital, the space reflects Christian Dior’s deep love for nature and exploration, and offers a retail experience that will evolve with the seasons and collections.

Dubbed the ‘Dior Gold House’, the boutique’s façade draws inspiration from Dior’s iconic 30 Montaigne, opening into a refined atmosphere that seamlessly blends the House’s timeless codes, alongside the works of Thai artists.

Works by artists such as Korakot Aromdee, Wishulada Panthanuvong, and Boonserm Premthada, among others, grace the space, paying homage to traditional craftsmanship, while showcasing a harmonious dialogue between Dior’s French heritage and Thailand.

Completing the space is Café Dior. Led by three-Michelin-starred Chef Mauro Colagreco, the café offers a menu of sweet delights.