South Korea tech giant Coupang announced on Tuesday the appointment of Asha Sharma, corporate vice president and head of product, AI platform at Microsoft, to the company’s board of directors.

During her career, Sharma has served in several executive leadership roles, including building and scaling consumer innovations at Meta and driving operational excellence at Instacart.

Prior to her current AI-focused role at Microsoft, Sharma served as chief operating officer of Instacart, where she helped lead the company through its IPO and into profitability while helping it grow into the largest fresh grocery delivery company in North America, according to a press release.

Before Instacart, she served as VP of product at Meta, where she helped build and scale Facebook Messenger to billions of users. Sharma began her career in marketing at Microsoft.

“Asha’s deep product and practical AI expertise align with our mission to drive innovations that wow our customers,” said Bom Kim, founder and CEO of Coupang.

“We’re excited to welcome Asha to our board and look forward to working with her as we build more ground-breaking experiences for customers around the world.”

Sharma’s appointment comes after Coupang announced its acquisition of struggling UK-based luxury e-tailer Farfetch in $500-million deal, late last year.

“Coupang’s focus on ensuring the best customer experience and continuing commitment to provide the most innovative services resonates deeply with me,” said Sharma. “I believe Coupang will be one of the most important companies in the world in the next 10 years and I look forward to helping ensure its success.”