Major footwear brand Clarks is inviting ‘little dreamers’ to step into the world of Roald Dahl with a new kids’ shoe collection, launching in the UK today (3 March) in stores and online.
In collaboration with The Roald Dahl Story Company, the collection includes some of its most beloved children’s stories – Matilda, The Enormous Crocodile, Charlie and the Chocolate Factory and James and the Giant Peach.
Including “designs that celebrate imagination, adventure, and fun”, the exclusive range is “crafted for curious minds and confident steps” featuring vibrant canvas shoes and breathable sandals adorned with Quentin Blake’s unmistakable illustrations.
Foxing Air is available in both toddler and kids’ sizes, these canvas trainers feature a colourful peach pattern, centipede details on the heel tape, and rubber trims adorned with illustrations of James’ insect friends. Hidden peach motifs also come with soles stamped with the words ‘Magnifico!’and ‘Splendifico!’
Foxing Mix and Foxing Hi are vibrant purple canvas trainers feature a sweet-wrapper print, candy-striped rubber trim, and a hidden Golden Ticket detail on the tongue. They channel the magic of Willy Wonka’s factory and both styles have ‘ I’ve Got a Golden Ticket’ scripted across the soles.
Foxing Ace features navy canvas trainers showcasing a fearsome crocodile motif that stretches across both shoes, encouraging kids to join them together to reveal the full illustration. Featuring ‘Munch’ and ‘Crunch’ wording on the soles and ‘Snap! Snap!’ printed across the fastening straps.
Foxing Bow, a tribute to the small-but-mighty Matilda, is an off-white canvas sneaker adorned with an all-over letter print and signature red bows. With ‘Brave’ and ‘Mighty’ scripted on the soles.
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