Major luxe beauty brand Charlotte Tilbury is to open a “significantly upsized” flagship store in London’s Covent Garden.

Following the “stellar success enjoyed at the destination” since first opening in 2015, the continued choice “bolsters its appeal as the go-to destination for beauty and wellness brands”, noted the area’s operator Shaftesbury Capital.

The larger, more prominent anchor unit on the corner of the Royal Opera House and James Street, will open early next year. Triple the size of its original James Street store footprint, the new UK flagship store will bring a 4,300 sq ft “playground to beauty and skincare lovers and will be the [Puig-owned] brand’s biggest Beauty Wonderland globally”.

The store will offer shoppers an increased range of skincare, make-up and fragrance, with a diverse selection of renowned brands, including Aēsop, Chanel, Creed, Diptyque, Elemis, Glossier, Guerlain, Jo Malone London, MAC, Miller Harris, NARS, Penhaligon’s, Space NK, and Tom Ford, alongside expert advice from Charlotte Tilbury’s resident make-up artists.

The new Beauty Wonderland will also reveal the brand’s world-first Skin Spa, which will debut a premium service menu consisting of four benefit-led, results-driven facial treatments, exclusive to Covent Garden. The store will also feature the brand’s first Pillow Talk Bar, an immersive play table dedicated to the franchise. The Pillow Talk Parlour and Beauty Boudoir will also host spaces for group masterclasses, influencer and press events, as well as personal celebratory events.

Founder Charlotte Tilbury said: “This really is the beauty store of the future – it has education, futuristic tech, instagrammable moments, themed worlds and bookable areas. Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves.”

Michelle McGrath, executive director of Shaftesbury Capital, added: “The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”