Canada Goose announced on Tuesday the appointment of Judit Bankus as senior vice president of merchandising. 

In this role, Bankus will drive the brand’s product roadmap through a lens of sustainability and innovation. Notably, she will oversee the development and execution of global merchandising and pricing strategies as the company continues its expansion across existing and emerging product categories. Bankus will collaborate closely with creative director Haider Ackermann. 

“With a skillful balance of the art and science behind merchandising success, a strong entrepreneurial drive, and wealth of luxury experience, Judit is the perfect fit to lead this important function during this next phase of growth,” said Carrie Baker, president, brand & commercial, who Bankus will report to. 

“Judit’s appointment marks a significant part of strengthening our focus on ensuring our expanding offering continues to excite and engage people around the world.”

Bankus brings nearly two decades of experience in the luxury fashion industry. Most recently, she served as chief merchandising officer at Stella McCartney, where she oversaw all product categories. Prior to that, she spent eight years at Burberry, contributing to global merchandising initiatives under the leadership of Christopher Bailey and Riccardo Tisci. Her career also includes a role in the launch of the Karl Lagerfeld brand.

“I have long admired Canada Goose and thrilled to join at such an exciting time of growth and momentum,” said Bankus. 

“With so much opportunity ahead, I look forward to working closely with our teams to deliver meaningful products for our consumers and push the brand forward in bold, new ways.”