Burberry has launched legal action against UK value chain B&M over trademark concerns.

It comes after the latter launched a line of pet items dubbed ‘Furberry’ that features a distinctive check and other motifs similar to those owned by Burberry. It’s not been confirmed that the case relates to that line.

Burberry launched High Court proceedings this week over “concerns the discount chain was falsely representing their goods as Burberry”, Sky News reported.

Neither company would comment on the issue when contacted by Sky.

The items that have been available this year include dog bowls, toys, animal blankets, mats, and beds.

The two companies, which are both listed on the London Stock Exchange, operate at very different ends of the market, although both have struggled this year with B&M’s share price falling 38% while Burberry’s is down almost 36%.