Fashion retailer Quiz has re-engaged with Debenhams for the first time since the now-online-only department store collapsed into administration in 2020.

And it’s a big relaunch with the Boohoo Group-owned Debenhams seeing over 600 Quiz products being added to its marketplace listing, across daywear and eveningwear, in the new collaboration. They also said the offer will be expanded further in the coming weeks.

It continues Debenhams’ expansion into new third-party brand associations as part of its strategic plans to develop the site across fashion, beauty and home goods.

Prior to Debenhams’ collapse, Quiz was a big part of the Debenhams’ portfolio third-party brands portfolio.

Key to the fresh launch, Quiz told Retail Week it wants to provide “an expanded selection of dressy and occasion products to a wider audience”.

Haroun Saleemi, Head of e-commerce at Quiz, added: “[We’ve] always been present on the International Debenhams site, but this relaunch marks a new chapter with new ownership on the UK platform.

“As an omnichannel retailer, online is an important part of our strategy and our partners in this space allow us to reach a wider customer base, which works alongside our own website as well as our standalone stores and concessions.”

A few months ago in an update, Quiz reported continuing sales declines but it also pointed to improving trends in some areas and its investment in omnichannel retail is seen as a key future growth driver. Being available via Debenhams should provide it with a major boost as it continues its recovery.

In its most recent trading update, Boohoo noted that Debenhams was included within its five core brands that were showing a “positive trend”. It highlighted the “strong growth” in the Debenhams marketplace, and heralded its “capital-light, stockless model” for driving high-margin growth.

To improve profitability in its non-core labels it has been transitioning them to the Debenhams marketplace, which it said was “starting to bear fruit”.