Gap-owned Banana Republic has partnered with Warner Bros. Discovery Global Consumer Products to launch an exclusive capsule collection on March 6 inspired by HBO’s Emmy-winning series, “The White Lotus”.
Drawing inspiration from the series’ third season, set in Thailand, the collection channels the essence of wanderlust through fashion. The 24-piece collection features ultra-packable men’s and women’s apparel and accessories, in a palette of turquoise, navy, red, and yellow, complemented by graphic prints and fluid silhouettes.
Key pieces include lightweight knits and relaxed, resort-ready pieces, made in fabrics such as sustainable European Flax linen, lightweight cotton poplin, and 100% silk
“Our heritage, rooted in travel, meets the world of The White Lotus with a thoughtfully crafted collection that is both aspirational and attainable,” said Meena Anvary, head of marketing for Banana Republic.
“This collection celebrates a sense of discovery and wit through a premium lens. Featuring tropical and vintage-inspired prints from our archives and landscapes of Thailand — it embodies the spirit of adventure.”
The collection launches with a campaign starring “The White Lotus” season 3 cast member Patrick Schwarzenegger alongside model, podcast host, and “The White Lotus” aficionado, Shanina Shaik.
“The Banana Republic The White Lotus collaboration brings the show to life with the perfect mix of effortless and vacation style,” said Schwarzenegger. “Banana Republic’s attention to quality and craftsmanship with this collection is impressive.”
The collection will launch in 26 select stores nationwide and online. Prices range from $40 to $300.
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