Balenciaga launched on Tuesday a flagship store on JD.com, China’s largest retailer by revenue. 

The flagship store will feature an extensive collection, including Balenciaga’s Fall/Winter 2024 lineup, offering a wide range of ready-to-wear garments, footwear, bags, small leather goods, and accessories. The launch also designates JD.com as the exclusive online platform for the debut of Balenciaga’s new Stapler Sneaker, a new design that draws inspiration from athletic aesthetics.

As part of the launch, Balenciaga and JD.com are offering customers the option to purchase luxury items with up to 24 months of interest-free installments. The brand will also participate in JD.com’s major promotional events, including the upcoming 24 Fall and Single’s Day campaigns.

This strategic move expands the brand’s presence in the Chinese market, ensuring that JD.com’s 600 million customers in China have access to the latest from Balenciaga.

Balenciaga’s entry onto JD.com follows the successful launches of other Kering brands, including Gucci, Bottega Veneta, Saint Laurent, and Qeelin, solidifying the platform’s position as a key partner for luxury labels.