Apple will ‘spend and invest’ $500billion in America, hiring 20,000 new workers into research and development roles over the next four years as part of its ‘largest-ever spend commitment’, the company revealed today.
The Silicon Valley tech giant pledged to ‘build on Apple’s long history of investing in American innovation and advanced high-skilled manufacturing’ after President Donald Trump pushed companies to shift their manufacturing back home.
Apple said the investment would help support ‘a wide range of initiatives that focus on artificial intelligence, silicon engineering, and skills development for students and workers across the country’.
The announcement comes after CEO Tim Cook met Donald Trump last week amid fears that many of Apple’s products that are assembled in China could face 10% tariffs impose by the president last month.
Cook said: ‘We are bullish on the future of American innovation, and we’re proud to build on our long-standing U.S. investments with this $500 billion commitment to our country’s future.’
‘From doubling our Advanced Manufacturing Fund, to building advanced technology in Texas, we’re thrilled to expand our support for American manufacturing.
‘And we’ll keep working with people and companies across this country to help write an extraordinary new chapter in the history of American innovation.’
Soon after the announcement Trump took to Truth Social to thank Cook for ‘having faith in what we’re doing’.
The move comes after Cook met with Trump last week. Many of Apple’s products assembled in China could face 10% tariffs imposed by Trump, though the iPhone maker did secure some waivers during the first administration.
The company made a similar announcement during the first Trump administration, planning to spend $350b over five years.
Apple announced on Monday that it would spend and invest half a trillion dollars in the U.S.
Apple CEO Tim Cook prior to Super Bowl LIX in New Orleans on February 9, 2025
The company said there would be 24 factories producing silicon for Apple products in the U.S. as part of its growing domestic investment commitment.
The plans include a new factory to be built in Texas, away from the company’s Silicon Valley headquarters in California. Hundreds of companies have made the move in recent years.
Apple’s commitment is to include the company’s work with thousands of suppliers across all 50 states, as well as direct employment of staff, Apple Intelligence infrastructure and data centers, corporate facilities and Apple TV+ productions in 20 states.
The company declined to say how much of the figure it was already planning to spend with its existing U.S. supply base. Apple says it ‘supports’ more than 2.9m jobs nationwide through direct employment.
In a statement on his Truth Social, Donald Trump wrote: ‘Apple has just announced a record 500 billion dollar investment in the United States of America.
‘The reason, faith in what we are doing, without which, they wouldn’t be investing ten centre. [sic] Thank you Tim Cook and Apple.’
Trump’s press secretary, Karoline Leavitt, also shared the announcement and confirmed that Tim Cook had met with the President in the Oval Office last Thursday.
As part of its investments, the company will work with manufacturing partners to ‘begin production of servers’ in Houston later this year.
‘A 250,000-square-foot server manufacturing facility, slated to open in 2026, will create thousands of jobs,’ it said, noting the servers had previously been based outside of the U.S.
These ‘play a key role in powering Apple Intelligence, and are the foundation of Private Cloud Compute, which combines powerful AI processing with the most advanced security architecture ever deployed at scale for AI cloud computing’.
Apple is the latest of many to move operations to Texas, viewed as being more business-friendly than states like California.
Elon Musk announced late last year that he would move the headquarters of X and SpaceX from the Golden State to Texas, citing a law blocking schools from notifying families if students change their gender identity.
Between 2019 and 2022, California lost nearly $80b in tax revenue as residents left, while Texas gained $31b.
Nationwide, Apple hopes to create 20,000 jobs mostly focused on R&D, silicon engineering, software development and AI and machine learning, it said.
‘The expanded commitment includes significant investment in Apple’s R&D hubs across the country.
Donald Trump responded to the announcement on his Truth Social platform
Apple’s California headquarters, Apple Park, pictured in December 2020
‘This includes growing teams across the U.S. focused on areas including custom silicon, hardware engineering, software development, artificial intelligence, and machine learning.’
To help other companies with the transition to ‘advanced manufacturing’, the tech giant will also open the ‘Apple Manufacturing Academy’ in Detroit, and work with academics to consult with SMEs on how to implement AI and ‘smart manufacturing techniques’.
American manufacturers will still have to grapple with increasing metal prices, however, as tariffs loom.
Donald Trump’s 25 per cent tariffs on steel and aluminum are slated to start on March 12, but manufacturers are already reporting sharp price increases.
