Dear Supporter

In February 2025, it will be 50 years since I first joined the Board of Burton Albion Football Club. It has been an amazing journey for me and my family, filled with countless memories that will last forever. The move from Eton Park to the Pirelli Stadium, the FA Cup ties against Manchester United, promotion to the Championship and the Carabao Cup semi-final against Manchester City are just a few of the highlights that stand out for me. The Club has seen a spectacular rise since our non-league days, while I have also been fortunate to witness the continued growth of our Community Trust along the way.

Throughout these years, Burton Albion has always remained a family-friendly and community-minded Football Club. It has always been extremely important to me to maintain the strong sense of community values we have worked hard to build, and for the Club to continue being at the heart of the community. We should be proud that our Trust now engages with 14,000 people each week and delivers over 40 projects annually. Following the COVID-pandemic, the Pirelli vaccination centre was established, delivering over 750,000 COVID and flu vaccinations to date.

I began my journey at Burton Albion in 1975 and with my 80^th birthday approaching next year, I have been thinking for some time now how I can best protect the Club’s legacy and future. After careful consideration, I have decided that now is the right time to sell my controlling interest in the Club to the Nordic Football Group UK Ltd.

This presents a fantastic opportunity to bring new investment into the football club and I am confident that the new owners will develop and continue to build a financially sustainable Club moving forward. Furthermore, NFG has an excellent football and commercial pedigree and importantly, they are aligned with the Club’s values and ethos. They are people who share the same core values of integrity, honesty and respect, which have helped Burton Albion get to where it is today. NFG have an inspirational vision of how they would like to take the Club forward and they understand the importance of working with, and supporting the local community, which is high on the agenda.

From the bottom of my heart, I would like to thank everyone who has been a part of Burton Albion’s story so far – our Board Members, Staff, Sponsors, Supporters and the Football Managers and Players who have produced so much success on the field of play.

While I am selling the Club, I am delighted to share with you that I, along with Fleur, who is returning home from Wrexham to be the Club’s CEO, and Ben Jr., will continue to be an integral part of Burton Albion. I am very thankful that NFG has provided me and my family with the opportunity for us to work together for the foreseeable future.

Our Club faces an exciting time ahead and I am looking forward to working with NFG to ensure a seamless transition under the new ownership. Together, we will look forward to welcoming you all back to the Pirelli Stadium for what I am sure will be another eventful season in our history.

Yours faithfully

Ben Robinson MBE, DL