Amiri has brought its signature Hollywood aesthetic to London with the fashion brand debuting an exclusive pop-up space on Selfridges’ first floor, to showcase the brand’s Pre-Spring 2025 men’s range until 9 February.

Designed by founder & creative director Mike Amiri, he said the space “Evoke[s] the atmosphere of an imagined members-only retreat” so the masculine space features rich walnut finishes, leather-upholstered wing chairs, green marble surfaces, complete with a custom billiard-green carpet adorned with its MA Quad Monogram motif.

Key features include the “unexpected setting” of a  vintage walnut billiard table (also finished in the brand’s monogram) and accompanied by custom-made MA billiard balls and cues.

The collection is also presented through the Amiri’s signature lens, with key pieces displayed on hotel-style brass bell carts “evoking Hollywood’s golden era”.

In addition to the Pre-Spring 2025 collection, the pop-up also features select pieces from the Spring-Summer 2025 and Chinese New Year collections.

Last year proved to be a busy physical store expansion period for the brand having debuted stores on Ventura Mall in Miami and its first India store in Delhi in November, while in the summer it opened in Los Angeles’ South Coast Plaza and, earlier, a second store in Dubai.