American Exchange Group (AXNY Group) announced on Tuesday the acquisition of Urban Skin Rx, a clinical skincare brand specializing in products for diverse skin tones.

The acquisition is a part of American Exchange Group’s growing footprint in the beauty and personal care space. Urban Skin Rx joins its skincare portfolio, which includes NatureWell, Txtur, and Found Active, acquired in 2023, and clean beauty brand Indie Lee, acquired in July 2024.

“Urban Skin Rx has built an impressive business with its clinical approach to skincare, and we are excited to add this brand into our rapidly expanding skincare and wellness portfolio,” said Alen Mamrout, CEO of American Exchange Group. 

“This acquisition aligns perfectly with our growth strategy, and we see tremendous potential to expand Urban Skin Rx’s reach and impact. With our resources and expertise, we plan to grow the brand’s direct-to-consumer business, broaden its product range, and explore new brand extensions through strategic licensing and partnerships.”

Founded in 2010 by licensed aesthetician Rachel Roff and led by CEO Victoria Payne, Urban Skin Rx has become a trusted name in addressing skin concerns such as hyperpigmentation, dark marks, and uneven skin tone.

The clinical skincare line features over 40 treatments, including the award-winning Even Tone Cleansing Bar and popular serums enriched with Vitamin C and Niacinamide. Urban Skin Rx products are available at over 2,000 retail locations nationwide, including Target, Amazon, Ulta, and Walmart.com. 

“This is a really exciting time for Urban Skin Rx. As we look to the next chapter with American Exchange Group, we plan to continue offering the best clinical skincare for diverse skin tones, by expanding our product offerings, increasing global brand awareness, and building a brand and company culture that we can all be proud of,” said Payne.