By securing a fragrance licensing agreement with Extend Beauty, the Parisian fashion house Agnès b. has made its long-awaited return to the world of perfumery. Thirty-eight years after the debut of its iconic fragrance “le b.,” this new partnership introduces a fresh creation available in two concentrations: an eau de toilette and an eau de parfum.

“Crafted by senior perfumer Isaac Sinclair, these fragrances capture Agnès b.’s personal inspirations and olfactory memories,” the house said in a statement. The debut collection is set to launch in fall 2025, available at select retailers through Extend Beauty as well as at Agnès b. boutiques in France and internationally.

Extend Beauty was founded in 1992, and it develops and distributes fragrances for various brands, including Le Coq Sportif. Its perfumes are now available in over 80 countries worldwide.