It’s official: vibrant Danish label Ganni is set to enter the Parisian fashion scene, with an eagerly awaited show scheduled for the end of September. The sustainable, eco-conscious womenswear label, a regular at Copenhagen Fashion Week, where it showed for over 10 years, has announced it will stage a show at 3:30 pm CET on Tuesday September 24 in the French capital, in parallel with the official calendar of the forthcoming Paris Fashion Week.

Keen on collaborations, Ganni dropped a highly inclusive capsule collection in spring, developed in partnership with plus-size model Paloma Elsesser. For the autumn, it has teamed up for the third time with US sportswear brand New Balance, unveiling a pair of sneakers featuring a bold leopard-print motif.

This new edition of the unisex, 1980s-style T500 model, made with recycled materials and revamped with a more contemporary touch, will be launched globally on September 20, four days before Ganni’s first show in Paris. 

Paris show cornerstone of Ganni’s global strategy

Much sought-after Ganni is positioned in the affordable luxury segment. It has recently introduced a plethora of technology innovations, and obtained B Corp status in September 2022. In January, Ganni gave Copenhagen Fashion Week a miss. Instead, the creative duo at the label’s helm, Ditte and Nicolaj Reffstrup, opted for an exhibition format, celebrating the new wave of Danish designers.

Staging a first show away from home soil, during a high-profile event such as Paris Fashion Week, is a way for Ganni – big on volume effects and creative patterns and notably worn by Gigi Hadid, Beyoncé and Michelle Obama – to boost its internationalisation strategy, positioning itself as a stand-out label in the contemporary fashion sphere. 

“Ganni has established itself globally, and as we enter our next chapter of growth, showcasing in Paris is a natural evolution for our brand equity and scale,” said Ganni CEO Laura Du Rusquec, appointed in April, in a press release. “Paris offers an unparalleled global platform, and we are excited to present our Spring/Summer 2025 collection, along with our ongoing vision and commitment to responsibility in the fashion industry,” added Du Rusquec.

Ganni has been backed financially since 2017 by L Catterton, the LVMH group’s investment fund. In 2021, the label topped the €100 million revenue mark, and in 2022 its revenue rose to €165 million.

Ganni is distributed internationally via 600 multibrand retailers, including department stores like Galeries Lafayette and Printemps Haussmann in Paris, Bloomingdale’s in the USA and Shinsegae in South Korea. It also operates 40 monobrand stores, two of them in Paris.