British sustainable intimates brand Stripe & Stare is set to launch on the Brands at M&S website.

It becomes one of only a handful of third-party lingerie brands available at one of the country’s most popular intimates destinations, it noted.

Their launch collection contains 37 styles in a variety of designs, from essential shades such as sand, black and white to vibrant contrast options and playful leopard and floral prints. Key styles cover Knickers, High-Rises, T-shirt Bras and PJs to Thongs, Brazilians and Lace Bras.

Stripe & Stare, which prides itself on responsible product sourcing derived from sustainably sourced, regenerated trees, has already experienced another high-profile retail association this year having opening its first pop-up in London department store Selfridges’ Body Studio.

It claims a VIP portfolio of fans including Oprah Winfrey, Gwyneth Paltrow, Reece Witherspoon, Jessica Alba, Amelia Windsor, Charlotte Tilbury, Lila Moss, Camille Charriere, Poppy Delevingne, and multiple Kardashians. 

Stripe & Stare founder Katie Lopes said: “Launching on the Brands at M&S platform… feels like such a moment for our brand to be joining a carefully curated list of third-party partners in the lingerie department as we can offer the M&S customer such a unique product.”

Nishi Mahajan, director of third-party brands at M&S (which is now home to over 100 curated partners), said: “We know our customers come to us for lingerie, so we’re excited to grow our leading market share, welcoming more of our customer’s favourite brands to complement the strength of our core offer.”