Published
September 23, 2024
Having made its “triumphant” return to retail this year and with two new monobrand concept retail stores in Brighton and Soho under its belt, Ben Sherman has launched a new limited-edition collection.
The heritage menswear brand has teamed up with Ace Café, the famous motor café, established at Ace Corner on London’s North Circular Road in 1938.
With the café having become a notorious meeting place and hangout for rockers, bikers and scooter boys over the years, the Ben Sherman x Ace Café collection is described as “a timeless fusion of Mod and biker culture spanning from the late ’50s to present day”.
It includes seven pieces, each crafted in a black and white colour palette – drawing inspiration from Ace Cafe’s checkerboard pattern.
Within the collection, there are knitted zip polos, 50s-style viscose bowling shirts, and T-shirts with graphics “paying homage to the early 60s Mod era in British youth culture”.
One T-shirt also references Brighton, the coastal town where Mods and Rockers famously ran pitched battles on Bank Holiday weekends during the early 1960s. It’s also where the BS story began in 1963.
The exclusive collaboration “offers a limited-edition fashion statement where style, culture, and history converge in a compelling showcase”, Ben Sherman says.
Fittingly, the collection’s available at its new 1,300 sq ft Duke Street store in Brighton, the brand’s other new 677 sq ft Soho store on Berwick Street, as well as on the Ben Sherman and Ace Café Shop websites.
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