Company: OnBuy

Founder: Cas Paton

Website: https://www.onbuy.com/gb/

About OnBuy

Following several years of meteoric growth, OnBuy has established itself as a British leader in the online retail space. From small specialist outlets to major household names, an ever-increasing number of retailers are moving to sell their products on OnBuy.

Founded by Cas Paton in 2016, OnBuy has continuously turned the online marketplace on its head. Unlike its competitors, OnBuy does not stock its own inventory – choosing instead to partner with retailers and offer a fairer alternative for sellers, as well as a more rewarding experience for buyers.

This unique approach has enabled OnBuy to become one of the fastest growing British tech challenger brands, having been listed in the FT1000 of Europe’s fastest-growing companies and the Deloitte Fast 50 for three years running, as well as the Deloitte EMEA Tech Fast 500 in 2024.

OnBuy faced a series of challenges at its concept stage, including scepticism about the viability of creating a successful UK marketplace in a highly saturated market.

However, through Cas’s determination and belief in his mission to change the online retail space for the better, he has built a rapidly growing business that has provided a fair alternative for sellers and revolutionised cashback rewards to deliver tangible value for its customers.

The real game-changer came when OnBuy became the world’s first marketplace to offer instant cashback on every product – a move that has revolutionised the way customers engage with cashback rewards.

OnBuy achieved its first profitable quarter at the end of 2023 and its growth isn’t just a result of smart business decisions but a testament to how innovative thinking can reshape an industry. Having delivered 8 years of continuous growth in the UK and attracted significant domestic and foreign investment, OnBuy is preparing to begin its international roll-out as part of its long-term growth strategy.

Additionally, by prioritising partnerships, fairness, and customer experience, the platform has carved out a unique space in the SaaS market. With a wholly owned tech stack, it operates as a resilient, cloud-based SaaS business that leverages the network effect to drive additional value. As the company scales, its vision for a more transparent and rewarding e-commerce landscape remains its driving force, with plans for further expansion already underway.

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