In an unprecedented move, the house of Zegna will present its Summer 2026 collection outside the traditional Milan Fashion Week calendar, choosing Dubai as the stage for its next runway show. 

 
The brand announced plans Friday to stage the show on 11 June, 2025 in Dubai, bringing the excellence of Made in Italy to one of the world’s most vibrant and influential luxury markets, reinforcing its ongoing commitment to Italian craftsmanship, innovation, and global expansion. It did not reveal the exact location of the show.
 
“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group.

The house was careful to stress that the move to the Gulf was “made in full alignment with Camera Nazionale della Moda Italiana,” Italian fashion’s governing body, which controls the menswear and womenswear seasons in Milan. Gildo Zegna is one of the most active senior Italian luxury executives within the Camera.
 
The decision also reflects Zegna’s ambition to take Italian savoir-faire beyond borders while maintaining its deep roots in Milan, the house added. 
 
This upcoming Gulf show is planned to be the highlight of a week-long programme of curated experiences, designed to engage top clients, friends of the brand, and select members of the international press.
 
“This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the centre of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story,” added Gildo, as he is universally known.

 
As part of this special occasion, Villa Zegna, the brand’s travelling event concept inspired by the original home of Ermenegildo Zegna, will also land in Dubai, offering an immersive journey into Zegna’s heritage of craftsmanship and innovation. 
 
Following its first two chapters in Shanghai and New York, this latest iteration will continue to celebrate the creative spirit, sustainability, and contemporary vision that define Zegna today.