Inditex’s zara is continuing its series of collaborations and is launching a new menswear capsule with Samuel Ross Atelier. 

Called SR_A, engineered by Zara, it comes after Ross sold his A-Cold-Wall streetwear label early last year, then launched his made-to-order SR_A brand, and only last month launched a Dover Street Market London anniversary collab.

The Zara link-up will be a four-part offer including hand-painted garments, functional bags and made-in-the-UK footwear. There will be two collections each year for two years.

Ross talked about “establishing durable, functional uniforms for modern living” at more accessible price points than we’re used to from the designer.

Not that it’s ‘cheap’ — there are 40 pieces in the first collection with prices starting at £29.99 for socks and rising to £289 for a parka.

The palette is muted with the overall approach being minimalist and ultra-functional.

The pieces will mainly be available online from 6 February but three key stores in Paris, Madrid and Milan will carry it, as will a Soho, London, pop-up store.

And the launch comes complete with an eye-catching campaign starring footballer Jules Koundé, photographed by Gabriel Moses. 

As mentioned, Zara has launched a number of previous collabs with names as varied as Japanese brand And Wander, Chinese brand AO Yes British supermodel Kate Moss.