Zales has teamed up with select players during the US Open and launched an exclusive collection. 

Notably, Zales will be prominently featured, with its logo displayed on players’ uniforms, including a special player patch, throughout the tournament. Zales is also rolling out a dynamic hospitality program and a targeted influencer campaign across digital platforms.

Coinciding with the US Open, Zales is also launching an exclusive capsule collection in collaboration with Prince, the global racquets sports and lifestyle brand, featuring essential accessories.

“We’ve absolutely loved bringing this collection to life with the Prince team,” said Angela Kennedy, vice president of product innovation at Zales. “In creating this limited-edition collection, we collaborated with Prince to ensure that the pieces were infused with elements of both brands to allow fans to celebrate their love of tennis and express their personal style in a fun and unique way.”

The collection features custom-designed pieces in sterling silver, yellow gold, and white gold, adorned with diamond accents throughout. The 14-piece collection includes tennis necklaces and bracelets, both in natural and lab-created diamonds, ranging from 2 ¼-carat to 4 ¼-carat total weight. Each piece showcases the iconic Prince ‘P’ detail and a tennis ball clasp, merging Zales’ craftsmanship with the charm of the sport. The collection also offers necklaces featuring a tennis ball or tennis racket, along with a tennis racket bracelet, all designed in sterling silver and yellow gold.

“Prince is more than a brand, it’s a lifestyle both on and off the court. This collaboration with Zales captures the blend of elegance and energy of tennis which we also want to inspire in our community,” said Matthew Salter, executive vice president, partnership – marketing at authentic, owner of the Prince brand. “Together, the two brands are bringing elevated fashion to an unexpected place while maintaining the spirit of the game.”

The exclusive Zales x Prince collection is available now on Zales.com, with prices ranging from $250 to $7,500.