Woolrich has shown at Milan Fashion Week Men its third Black Label collection, created in collaboration with US designer Todd Snyder, founder of the eponymous New York-based label, who was named global creative director of Woolrich Black Label at the end of 2023.

 
“We’ve had very interesting feedback from consumers on the Black Label line,” said Lorenzo Flamini, CFO of Woolrich, talking to FashionNetwork.com. “The Black Label line is currently available on our e-shop and at about 10 directly operated stores between Europe and Japan, as well as on the Todd Snyder e-shop and at the label’s 25 stores in the USA,” he added.

The Woolrich Black Label collection for Fall/Winter 2025-26 is inspired by the volcanic and glacial landscapes of Northern Europe. It reinterprets performance outerwear and winter apparel in a contemporary way, combining functionality, luxury and elegance. Snyder has named the 60-item collection ‘Ice Fall’. It reflects the essence of nature in the wilderness through key items like the oversize, glacier-inspired tie-dye parka, the triple-layered waterproof wool field jacket, and the water-repellent nylon cargo jacket, decorated with a printed pattern evoking the frozen surfaces of Nordic lakes. Also included, a new take on Woolrich’s iconic Buffalo Check shirt, enhanced with reflective fibres woven into the fabric.

 
“My goal with this collection was to reinterpret the concept of ‘rugged luxury’, combining technical outerwear silhouettes designed for extreme conditions with fabrics of the highest quality, redesigned to resist the elements,” Snyder said. “The result is a wardrobe that embodies the concept of ‘wanderluxe’: Garments that are as functional as they are sophisticated, perfect for exploring nature as well as city streets in style,” he added.

Woolrich has produced the garments in collaboration with Italian manufacturers including Olmetex, Limonta, Bacci and Majocchi, aiming to develop exclusive fabrics combining high performance with elegance. The colour palette is minimalist and sophisticated, featuring hues like Meteorite Black, Oyster Mushroom and Cardamom Seed, accented with bright Aurora Red accents. “I wanted a mix of all the elements I love: streetwear, workwear, military style, vintage and luxury. The outcome is a collection that responds to the contemporary demand for garments that are as practical as they are stylistically unique,” said Snyder.
 

In retail distribution terms, Woolrich is continuing its partnership with Baoxiniao Holdings Co. Ltd. The deal with the Chinese group, owner of brands like Saint Angelo, Hazzys, Bono and Camicissima, was announced last December, and is aimed at expanding Woolrich’s presence in Asia.

“Our focus is on China, a market in which we already have a presence that we can define as superficial, but in which we want to grow via our new local partner. We’re planning to open a series of monobrand stores, the first few of them this year,” concluded Flamini. According to company policy, he declined to share any detail of Woolrich’s 2024 financial results.