In what promises to be a busy year for Wax London on both sides of the Atlantic, Wax London releases its Spring/Summer 2025 collection ‘Embrace the World’, inspired by the cultural patchwork of its London home, while accompanying film hero ‘Love On The Run’ has a strong US association.

As the brand nears its 10th anniversary, the three-store London-based brand says the new collection “celebrates the diverse cultures and meaningful connections” that have shaped Wax’s journey, “offering a vibrant mix of colour, pattern, and relaxed yet refined tailoring”.

The SS25 collection features soft seafoam, indigo, and sandstone for daytime, with deeper shades such as peach and berry for evening.

It comes with a relaxed (soft shoulders, half-lining, easy drape) construction and highlights include reimagined linen suits, iconic Whiting overshirts in pastel and quilted designs, and bold short-sleeve shirts that capture the spirit of adventure.

Meanwhile, Love On The Run is a film short depicting a “modern-day love story” (think an updated take on a classic Hollywood romance featuring road trips, open roads, and effortless style) to perfectly align with the brand’s “youthful energy and wanderlust”. It’s also ‘Chapter One’ of the story line, so expect more as its US influence grows this year.

The collection is available online and at Wax London’s Berwick Street, Covent Garden, and Spitalfields stores. And with the brand’s growing influence in the US, the line’s also available at Nordstrom and Bloomingdales  stores.

Prices range from £17-£550.