UK e-commerce agency Visualsoft has promoted Chris Fletcher to CEO. A key figure in the northeast England-based business for almost a decade, it said Fletcher “brings a wealth of industry expertise and an ambitious vision to this pivotal role”.

A senior digital industry exec with experience in driving growth for major names such as outdoor brand Berghaus and furnishings company Barker and Stonehouse, he joined Visualsoft in 2016 where he has been “instrumental in shaping the agency into an e-commerce powerhouse, gaining an unrivalled level of experience and insights into the UK’s online retail market”.
 
Fletcher said: “My vision is clear. I want to strengthen our position as the UK’s leading platform-agnostic e-commerce agency, expand our expertise, and continue delivering exceptional results for the brands we work with. This builds on the significant progress we made in 2024, including our exciting new partnership with Shopify, which reinforces our commitment to driving growth and innovation across the e-commerce space.”

Founded in Teesside in 1998, Visualsoft employs over 280 people across its headquarters in Stockton and offices in Newcastle and Manchester, the agency supports over 800 online retailers via its website development and digital marketing services, and is a partner of major brands including Shopify, TikTok, Meta, and Pinterest as well as UK-baseed retailers such as SportsShoes.com