Rokt and peer-to-peer secondhand shopping specialist Vinted have linked up for a partnership that aims to “unlock new revenues and opportunities to reward Vinted shoppers by presenting highly relevant post-purchase offers”.

Rokt is a global e-commerce company that uses machine learning and AI “to make the shopping experience more relevant to each customer”. It has offices in Asia and the US while its European HQ is in London. It’s been expanding in Europe and also works with fashion e-tailer About You there.

Its closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading e-commerce businesses, “allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers”.

Rokt says it “enables companies to tap into additional revenues, acquire new customers and deepen their relationships with their existing customers by using machine learning to present highly relevant offers in the final stages of a transaction, when shoppers are most likely to convert”.

That means offers like, for instance, 65% off a first order and free shipping, or the first three months free from a streaming provider. 

“Vinted is laser focused on providing an excellent experience throughout every touchpoint of the customer journey, including keeping fees for buyers low and maintaining their commitment to no seller fees,” said Courtney Hopkins, VP of EMEA Partnerships at Rokt. “By leveraging [our] technology, [it’s] able to unlock incremental revenue and money-saving opportunities for its customers”.

“We always try to understand what valuable services can support an enhanced experience for our members, and drive member engagement and loyalty,” added Satya Vinnakota, Director of Business, Ads at Vinted. 

The companies said they’ve been on a “test and learn” process since last year with the link-up being officially unveiled this week.