Victoria’s Secret & Co. announced on Wednesday sales for the fourth quarter rose 1% to $2.106 billion, on the back of sold comparable sales growth during the quarter ending February 1.
Net income for the year increased to $165 million, or $2.05 per diluted share, compared to net income of $109 million, or $1.39 per diluted in the prior-year period.
“I am pleased with the strength of our fourth quarter holiday results, which saw sales up in both our Victoria’s Secret and Pink brands and our powerhouse Beauty business. Sales increased across most major merchandise categories, in our stores and digital channels, and in both our North America and International businesses. We won in the big moments of the quarter and gained more than our fair share of the traffic in the mall and online. The teams focused on execution and drove healthy margins, controlled costs, and managed inventory levels extremely well in a highly competitive and promotional holiday environment,” said VS&Co CEO Hillary Super.
“During the holiday season we clearly connected emotionally with our customer through our merchandise offering of the accessible luxuries she loves. After my first holiday season with the business, I continue to be optimistic about our future, our opportunity to further differentiate the brands with compelling storytelling and make even deeper emotional connections with our customers.”
Looking ahead, the company is forecasting sales for the first quarter of 2025 to be in the range of $1.3 billion to $1.33 billion, compared to last year’s $1.359 billion, hurt by an uncertain macro environment and a shift in consumer confidence.
“As we look forward to 2025 and the future, we recognize there are near-term headwinds and ongoing uncertainty in the macro environment which we will manage aggressively while also working to build upon our solid foundation, realize the full potential of our brands and drive long-term, sustainable growth,” concluded Super.
This week, Victoria’s Secret said it has halted its promotion goal for Black workers and altered language on diversity, equity and inclusion, joining a slew of U.S. companies in shifting policy.
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