Google’s 2024 Year in Search revealed the US election, iPhone release, and Baby Reindeer as top searches.
In 2024, Google’s Year in Search report revealed what captured the world’s attention online. The top searches included the US election, the latest iPhone release, major movie blockbusters, trending TikTok challenges, and style advice. These results reflect topics that saw significant spikes in interest compared to the previous year, offering a snapshot of what fascinated global internet users in 2024.
Google’s 2024 Year in Search report highlighted key interests, including the US election, iPhone launch, and major films.(AFP)
News topics such as the US elections and New York TimesConnections and Yankees were at the top of most searched terms of the year in the US. When further dissected into sub-categories, Donald Trump was searched more than Kamala Harris, JD Vance and President Joe Biden. Meanwhile, under the category of celebrity deaths, Toby Keith was searched the most. Keith died this year after battling cancer for a long time. Among the musicians, Sean ‘Diddy’ Combs was searched the most globally but landed at second place after Usher in the States, as reported by the New York Post.
Globally, Baby Reindeer was the most searched Netflix hit and Inside Out 2 which broke several records at the box office secured first place in the most searched flick in both the US and around the globe. In 2024, the Porn Star Martini topped the list of most-searched cocktails, followed by the Honey Deuce and Hugo spritz. Classic cocktails like dirty martinis and lychee martinis also gained popularity, highlighting a trend toward bold and refreshing drink choices.
This year, Americans embraced the viral “mob wife aesthetic,” characterized by micro skirts, oversized fur coats, and voluminous hairstyles, making it the most-searched style trend. Other popular aesthetics included the “brat” look and “office siren.” Fashion enthusiasts also revisited past trends, with “Are skinny jeans back in style?” emerging as the most-searched query, reflecting their resurgence among Gen Z.
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