Following its earlier work with Anya Hindmarch, Uniqlo is back for more with a Winter 2024 collection called ‘An Eye for Curiosity’, a play on the cartoon eyes motif that Hindmarch frequently uses.

The companies said the products are a “blend of Anya Hindmarch’s craftsmanship with a hint of playfulness and Uniqlo functionality”.

Offering knits and outerwear, Hindmarch said that she’s “played with [Uniqlo’s] silhouettes; deconstructing and then rebuilding them with darning stitches, knitted-in patches, and unexpected details, creating special designs, always with a touch of fun.”

Outerwear is made with “next-generation, high-performance Puffertech padding for warmth and lightness” and  “combines design and functionality, with the addition of small pockets on the sleeves”. 

Merino wool sweaters for kids — a first for Uniqlo — are said to be easy to clean while a “unique, playful feature” includes a thumbhole on the right sleeve that has mouth-inspired stitching, and an embroidered eyes motif on the chest.

Further knits have deconstructed details including “handmade-style” cashmere sweaters with darning stitch and knitted patches, merino sweaters with embroidered stitching, and 100% cashmere knit beanies and arm warmers with eye motifs, as well as mittens, knitted scarves, and socks in Uniqlo’s HeatTech material.

Prices start at £5.90 for socks, rising to almost £110. The collection launches on 21 November with the full offer at selected Uniqlo stores in the UK, although some items will be available at all of its British stores.