Croatia’s “happy island” is one of its lesser-known treasures that truly shines in the winter months, offering a peaceful escape from the summer rush.

While the island is a popular destination in the warmer season, the colder months reveal a more tranquil side, perfect for those looking to avoid the crowds.

With its rich history, picturesque landscapes, and quiet beaches, Rab becomes a serene winter retreat for travellers seeking a slower pace and authentic local culture.

In fact, this destination was named by VIP Holiday Booker as the third most underrated destination in the country after Motovun, which took the first spot, and Korcula.

With a population of just 7,161 and located in a county with 265,419 residents, Rab has a limited social media presence, scoring 6,000 on Instagram and 153 on TikTok.

But despite its low coverage online, Rab is commonly referred to as Croatia’s “happy island” due to its natural beauty and its appeal it has had for tourists from all over the world for almost 125 years.

Rab features both sandy and pebbled beaches, and some of the most popular ones include Paradise Beach (Rajska Plaža), located near Lopar, which is famous for its long, shallow shoreline and warm, inviting waters, making it ideal for families with children.

Beyond its beaches, Rab is home to lush pine forests, olive groves, and rugged landscapes, perfect for winter activities like hiking, cycling, and nature walks.

The Rab Nature Park offers excellent opportunities for exploring the island’s diverse flora and fauna, although, there are also plenty of hidden coves and beaches that are accessible by boat, ideal for those who enjoy sailing or kayaking.

One of the island’s most important landmarks is the Monastery of St Euphemia, a peaceful and historic spot that adds to Rab’s charm.

Rab has a long religious history, and visitors can explore several churches and chapels, including the Cathedral of the Assumption of the Blessed Virgin Mary in Rab town.

Due to its rich history, Rab is also known for its cultural events throughout the year, including the Rab Medieval Festival in early July, where the old town is transformed into a medieval fair with reenactments, traditional music, and local crafts.

An ideal seasonal escape for Brits, Rab enjoys a Mediterranean climate, with hot, dry summers and mild winters, when crowds tend to become much more sparse.