And the Black Friday Cyber Monday (BFCM)  good news continues. UK online order volumes on Cyber Monday outperformed an already buoyant main event by 78% as consumers held out for final deals, according to data from delivery management and software firm Scurri.

That pushed total number sales for the BFCM period up 33% year-on-year with each day across the event outstripping sales volumes compared to 2023. The Saturday (30 November) recorded the biggest jump, up 42% year-on-year. with Sunday also enjoying a 34% rise.
 
Orders peaked at 5pm on Cyber Monday, with 27% of all sales taking place between 5-6pm, it said.

The report also noted that “urgency and speed of fulfilment featured strongly in the delivery demands of shoppers during BFCM this year”. While 21% opted for standard delivery services, 36% chose express fulfilment on their Black Friday orders, with a further 16% selecting Next Day deliveries.  

Rory O’Connor, founder and CEO of Scurri, said: “Retailers will be welcoming the boost to sales across Black Friday – especially after perhaps a slower start than they’d have liked, as savvy shoppers played a cat and mouse waiting game, holding out to convert only when they were sure they’d secured the best deal available.

“Of course, the challenge now for retailers will be sustaining that performance into the rest of peak trading. And this will rely on capitalising on Christmas demand as well as unlocking additional sales opportunities within post-purchase delivery experiences – the time in the buying journey when shoppers are often the most engaged.”