Trinny London, the beauty brand founded by British style icon Trinny Woodall, is coming to New York City with the opening of a pop-up studio in Soho. 

Starting Monday, November 11, beauty enthusiasts can book appointments to experience Trinny London’s innovative and personalized approach to makeup at the new location, located at 124 Prince Street.

The studio will offer one-on-one appointments where customers can receive tailored beauty consultations and product recommendations. The appointment fee is fully redeemable against any Trinny London purchase made on the same day. 

Open for at least four months, the Soho studio will serve as a testing ground for Trinny London’s eventual plans to establish a permanent store in New York City.

“For our founder @trinnywoodall, a New York store has always been the dream – and we can’t wait to welcome you to our new home,” the brand announced on Instagram, on Wednesday.

“Whether you’re a long-time lover of all things skincare or looking for a first-time Flush Blush, join our Pro Makeup Artists and Skincare Specialists in-store to experience bespoke appointments, attend exclusive masterclasses and explore the full Trinny London collection.”

The move follows the introduction of a counter at Saks Fifth Avenue in June 2022. In September, Trinny equally opened its first flagship store in London.