Tommy Hilfiger, part of PVH Corp., announced on Friday a multi-year partnership with the United States SailGP Team as official lifestyle apparel partner of the team.

Under the agreement, the U.S. SailGP’s F50 foiling catamarans will feature the Tommy Hilfiger logo on each side of the boat, as well as team uniforms, and capsule collections. Celebrities and special guests will be invited to exclusive partnership activations, such as riding with the team to experience high adrenaline sailing during ‘6th Person Sailor’ moments, while VIPs will enjoy hospitality in the Adrenaline Lounge.

“Since I was very young, I always loved the world of sailing and the nautical lifestyle – but SailGP is next level; it’s a whole new sport,” said Tommy Hilfiger.

“By fusing intense racing and elite performance with international competition in iconic venues around the world, SailGP is making waves in adrenaline sport. Mike Buckley and the U.S. SailGP team have a unique vision to create a story and an impact that goes well beyond sporting competitions. I am so inspired by their grit, determination and innovation, and together we have the opportunity to disrupt sailing and bring something new to fans globally.”

The U.S. SailGP Team partnership will launch globally at the Season 5 opening Sail Grand Prix in November, as the circuit brings athletes from rival national teams to global locations; previous seasons have included races from Sydney to Saint Tropez and New York.

“I’ve long been in awe of how Tommy Hilfiger has defined fashion in sports, so this partnership is a literal dream come true,” said Mike Buckley, U.S. SailGP Team CEO. “Tommy Hilfiger blends the world of style and athleticism like no other, and I get goosebumps when thinking about how we’re going to shake up the world of sailing.”

In May, Tommy Hilfiger teamed up with supermodel and entrepreneur Kendall Jenner for the ultimate Miami Grand Prix experience. As the face of the Tommy Hilfiger Spring 2024 campaign, Jenner took a lap alongside Sir Lewis Hamilton and watched sessions from the pit wall with F1 Academy managing director Susie Wolff.