Nestled within the rugged and unspoiled landscapes of the Scottish Highlands, there is a picturesque town that has become one of Britain’s top travel destinations for 2024.

This charming fishing village, located along the shores of Lochbroom, is surrounded by some of the UK’s most breathtaking natural beauty, making it a prime spot for outdoor enthusiasts.

Recognised by Time Out as one of the 15 must-visit destinations in the UK for 2024, Ullapool may have a small population of around 1,500 residents, but its location in the northern part of Scotland gives it a distinct character and significance.

Positioned 45 miles northwest of Inverness, deep within the mountainous and loch-filled upper Highlands, Ullapool is the largest settlement in the region, offering a welcoming base for those exploring the area.

Over the years, the town has become a hub for a variety of outdoor activities, attracting rock climbers, sailors, hikers, and adventurers drawn to its natural beauty.

Ullapool is also one of the best places in the UK to experience the aurora borealis, thanks to its northern latitude and the prevalence of clear, dark skies.

For those travelling along Scotland’s famous North Coast 500 route, a stop in Ullapool is highly recommended, as this historic village, with its long-standing tradition of hospitality, has been a refuge for travellers for centuries.

The local museum offers an intriguing insight into its history, tracing its origins back to 1788 when it started as a small fishing settlement. In those early days, reaching such a remote location was no small feat.

While the area is known for its exceptional walking routes, one of the best ways to experience the stunning landscape is by taking a scenic drive.

As Visit Scotland notes, this region has a “Scandinavian twinkle in winter and Canadian-style adrenaline in summer,” offering a striking contrast between the serene, snow-covered landscapes of winter and the action-packed, adventure-filled summer months.

Tripadvisor reviewers have left some glowing reviews about Ullapool, not only praising its natural beauty, but also its inhabitants’ friendliness.

User I13JAmarym said: “Ullapool is a great small town. Residents are friendly and so are their dogs.

“Restaurants are good. Things are well-priced. Views are lovely.”

Bibcay added: “Very nice sea front. The beach is rocky and a challenge to walk on but there’s a lot more to do here than Ardmair beach. The views are great and I love crabbing here.”

Reviewer Princess Cupra commented: “Such a lovely bay, harbour and pebble beach. Lots of moored up boats to look at over the sea.

“It’s nice to watch the ferry coming and going. Lots of quaint little shops, cafes and pubs to sample.

“Lovely to sit on the seafront wall and watch the world go by, stunning scenery and beautiful place to visit.”