Speed and efficiency are the cornerstones of successful fulfilment and THG looks to be ahead of the game on both counts.

THG Fulfil, its Ingenuity division’s fulfilment and courier management solutions ops, upgraded 10 million customer orders to next day delivery (NDD) in 2024. And at no extra cost to its customers, the division has been “helping to drive a 4-6% increase in customer retention rates”.

The comes as THG Fulfil said it’s “reaping the benefits of its enhanced warehouse automation capabilities” in both its Icon facility in Manchester, and its Omega facility in Warrington. 

The former facility spans 780,000 sq.ft, featuring 380 robots and over 1.1 million SKU locations, “enabling THG Fulfil to manage up to one million outbound units daily”. 

It noted real-time data analytics “have played a pivotal role” in its  operational strategy. According to its own data, more than 82% of all NDD orders are placed after 2pm and 27% are placed after 10pm, “offering a clear incentive for both customers and retailers to extend NDD order periods as late as possible”. 

It also said this insight has led to the extension of cut-off time for Next Day Delivery orders to 1am seven days a week, noting Fulfil’s extensive courier network is paramount to enabling this, and it currently has 200-plus courier integrations, delivering to 195 destinations across the globe. 

“THG Fulfil is the only solutions provider in the UK that enables brands to offer such a late cut-off for next-day deliveries”, it claims.  

It notes too that customers are increasingly shopping later, with a 7% rise in orders placed between 10pm and 1am compared to last year. But they are also increasingly opting for faster shipping, with 77% of its customers “rating speed of delivery as most important, resulting in an 8% rise in customers selecting NDD as an option”.