This European city is one of the most expensive due to its rise in popularity. 

A recent study revealed the top ten trending destinations expected to cost more in 2025 due to increased popularity, with Rome leading in interest growth.

Rome is known for its incredible culture, exciting scenery and range of historic places to visit.

The city is famous for its colosseum, ancient Roman ruins and delicious traditional food – it’s a popular tourist destination. 

In comparison, New York had the highest overall monthly travel search volumes over the past two years, says the study by Dipndive.

Tokyo was the most visited city in previous years, attracting ten times more visitors than Los Angeles, which is the second most visited city.

The study aimed to identify these cities by analysing search volumes for specific monthly travel-related keywords in 2023 and 2024, providing insights into shifting travel preferences. 

Cities were then ranked based on the highest growth rate in search volume, highlighting those poised for significant tourism surges.

Rome is projected to lead the trend with its sharp 38.26% increase in interest. 

Building on its strong visitor base of 10.1 million, the city’s growing popularity shows no signs of slowing as it positions itself as a key destination for 2025, likely driving up travel costs.

Tokyo ranks second, with a 29.98% jump in traveler curiosity. 

With 4.35 million travel searches and 494.2 million visitors in the previous year, Tokyo sets itself apart as the most visited city on this list. 

New York secures third place with a 22.03% rise in interest, driven by 7.13 million searches and 62.2 million visitors – the second most of any city that year. 

This strong demand is likely to push up travel costs for accommodations and popular attractions.

Osaka is projected to capture the fourth place with an anticipated 21.46% rise in travel interest. 

The online interest in the city climbed from 1.61 million searches in 2023 to nearly 1.96 million in 2024. 

Paris is positioned to claim fifth place with a projected 20.34% growth in traveler interest. 

The city recorded 5.4 million searches during the previous year and welcomed 30 million visitors, maintaining its position as a global favorite. 

Below is the complete list of the most expensive cities, with their interest growth: 

• Rome – 38.26%

• Tokyo – 29.98%

• New York – 22.03%

• Osaka – 21.46%

• Paris – 20.34%

• Munich – 19.72%

• Los Angeles – 14.40%

• Berlin – 13.58%

• Seoul – 12.23%

• London – 7.08%