Tesco confirms two popular breakfast products have been discontinued in all

The supermarket chain confirmed the news after shoppers took to social media to find out where the products had gone

Tesco has confirmed two items are no longer on its shelves

Tesco has announced that two beloved breakfast cereal products, Tesco’s Apricot Wheats and Kellogg’s equivalent have been dropped from its UK stores.

The retail giant confirmed the situation following a flurry of inquiries on social media after customers couldn’t spot their favourite morning munch in-store.

One customer spoke up on X – the successor to Twitter – querying the absence of their choice cereal at the Baldock branch, having not spotted Kellogg’s Apricot Wheats for quite some time. Synonymous with household names like Corn Flakes, Coco Pops, Frosties, and Crunchy Nut, Kellogg’s withdrawal of this particular flavour has been noted by fans who reported seeing other varieties, such as Blueberry and Frosted, still stocked.

Get our best money saving tips and hacks by signing up to our newsletter

The concerned patron expressed their dismay: “What’s happened to the *apricot* version of your Kellogg wheat cereals? For several weeks now you’ve had the other varieties but no Apricot wheats. First you took away the Honey Monster Puffs, and now this.”

Responding to this, Tesco shed light on the issue, clarifying: “Hi there, the Tesco Apricot Wheats cereal has been discontinued and is no longer ranged in any of our stores. I am so sorry for any inconvenience this has caused.”

A user enquired about the availability of Kellogg’s branded products, clearly distinguishing that they were aware the own-brand version had been out of circulation for “several years”. They found the item at their local Sainsbury’s but not at Tesco, reports the Mirror.

When the customer raised the issue, Tesco’s support indicated they would investigate stock levels. Despite this, the Kellogg’s Apricot variant of the cereal isn’t presently listed on Tesco’s online platform, yet it is up for grabs through Sainsbury’s, Asda, and Ocado, with prices fluctuating between £1.95 and £2.45 for a 500g box.

(Image: amazon)

A query to Tesco by the Mirror received confirmation that the supermarket giant had ceased stocking the product in its UK outlets. Tesco remarked that their product lineup is frequently refreshed to align with insights from suppliers and the demands of shoppers.