The education charity Teach First will be working alongside Unbound as its strategic and creative agency. The three-way pitch process was led by the AAR.

Teach First is an education charity, which recruits, trains and places teachers in schools serving areas of high disadvantage – where the need for brilliant teachers is greatest. Since 2023, they have placed 20,000 trainees into schools working with disadvantaged communities.

Charlie Griffith, managing director of Unbound, said, “from the first meeting with Charlotte and her team, there was a shared passion for Teach First’s mission. We’re honoured to join them on this journey and create a campaign that drives meaningful change through creativity that truly performs”.

The review to find a new creative partner took place last November and December. Unbound will now develop a re-energised visual and verbal expression of the brand to support the awareness and recruitment efforts of Teach First.

Charlotte Zamboni, marketing director at Teach First, said, “Unbound’s enthusiasm for our brief and passion for our mission really shone through during our selection process. We are really looking forward to working in partnership with the Unbound team to bring more clarity to our brand, so we can reach and engage our diverse audiences more effectively and more creatively.”

Expect to see work live from July this year.