Tamara Ralph has unveiled her new couture house, a Haussmannian top floor located in the Paris’ toniest haute couture district.

Situated at 1 Rue François 1er, in the prestigious 8th arrondissement of Paris, the maison covers almost 220 square meters, offering impressive views over the city, Seine and Eiffel Tower.
 
The new location will serve as the official showroom, in the heart of Paris, of the Australian-born couturier. Its opening marks a significant milestone for designer Tamara Ralph and her eponymous brand, of which she is both founder and creative director. The Paris maison is the first permanent customer and media space outside of the brand’s London atelier.

Last year, Ralph unveiled her first collection – Autumn/Winter 2023/2024 – under her own name during Haute Couture Week in Paris.
 
This new space, which debuted on Friday, is designed to allow Tamara to respond to the needs of her customers, offering them a sanctuary where they can immerse themselves in the world of Tamara Ralph.
 
“Opening a maison in Paris as part of my new journey with my eponymous brand has been part of my strategy for a long time, as well as my dream. Not only is Paris a city that I love deeply both personally and professionally, but it is also the very heart of couture as a category,” explained Ralph.

Her new light-filled space was designed entirely by the designer, blending elegant architecture with a Parisian touch. Original elements such as ornate crown moldings and a refined fireplace are softened by a neutral color palette in keeping with the brand’s identity.
 
“In many ways, it is here in Paris where it all really began, and I am thrilled to unveil my first Flagship House in this incredible city, which has inspired and supported my career for so many years,” concluded Ralph, who first showed in London and Paris in the aughties under the label Ralph & Russo, discontinued a half decade ago.
 
The maison will operate exclusively by appointment, while also providing a privileged space for the expansion of its product categories and collaborations.