Published
January 16, 2025
Global resale platform StockX released on Wednesday its latest trend report highlighting the best-selling and fastest-growing brands of 2024.
Notably, Chinese sportswear brand Anta shook up the sneaker market in 2024. Anta’s Kyrie Irving Kai 1 sneaker led the brand to 1,901% trade growth, making it the fastest-growing sneaker brand on StockX. Li-Ning also made waves, achieving a 113% jump in sales thanks to its Dwayne Wade collaboration.
Saucony entered StockX’s top five fastest-growing sneaker brands for the first time, boasting 120% growth fueled by partnerships with Jae Tips, Bodega, and Minted New York. Meanwhile, Nike, Jordan Brand, adidas, New Balance, and Asics maintained their positions as the top-selling sneaker brands.
Ugg and Crocs retained their positions as the top two best-selling shoe brands on StockX. Ugg’s Lowmel boot and Crocs’ collaborations with Naruto and Batman drove sales. Timberland’s cultural resurgence, supported by partnerships with Louis Vuitton, Supreme, and JJJJound, propelled it to the number 3 spot, with 200% trade growth and record-breaking sales.
On the apparel side, Polo Ralph Lauren became StockX’s fastest-growing apparel brand with a 600% sales increase, lead by the TikTok-driven “Ralphcore” trend. Fear of God, helmed by Jerry Lorenzo, remained the number 1 top-traded apparel brand, achieving 45% growth and setting a new sales record. Supreme held steady at number 2, supported by a number of high-profile collaborations and releases.
Stanley dominated the accessories category in 2024, with 10,000% sales growth driven by collaborations with Olivia Rodrigo, Starbucks, and Wicked. Versace also experienced a surge, thanks to the enduring popularity of its Biggie sunglasses, which saw 1,022% growth. Supreme, once again, took the top spot as the number 1 top-traded brand.
Looking ahead, StockX anticipates continued growth for innovative sneaker designs, such as New Balance’s hybrid 1906 sneaker loafer. The platform also expects streetwear’s next generation, led by brands like Hellstar and Revenge, to continue to be relevant.
“The resale market proved its resilience in 2024, with more than 100 brands closing the year with record sales on StockX,” said Greg Schwartz, StockX co-founder and CEO.
“We’re incredibly optimistic about the year ahead. Whatever 2025 has in store – whether that be new names in streetwear, viral collectibles brands, or a fresh set of players in the sneaker space – our product offering will continue to diversify to serve our customers as new trends take hold.”
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