British luxury menswear brand Sunspel opened on Tuesday its third West Coast store in Montecito, California. 

Located in the Montecito Country Mart, the new store houses Sunspel’s complete collection for men and women. 

Notably, it features the brand’s full T-shirt and polo collection including the iconic Riviera Polo Shirt, famously worn by Daniel Craig as James Bond in Casino Royale, and the Sunspel Classic T-shirt, handcrafted from extra-long staple Californian Supima cotton. Other highlights include Sunspel’s contemporary unstructured tailoring, luxury shirting, and British-made knitwear. 

“We are delighted to open our new store in Montecito,” said CEO Raul Verdicchi. “With its vibrant community and appreciation for understated luxury, it is a perfect location for our brand, reflecting our relaxed sophistication and timeless style. Our third store opening in the U.S. this year, it is a testament to the remarkable response we’ve received from the American market. We are excited to bring the Sunspel experience to this special corner of California.” 

The new location solidifies Sunspel’s growing footprint in the U.S., and follows successful launches in Silver Lake, Los Angeles, and Marin County, San Francisco, within the past year.

Earlier this year, the brand also opened a flagship store on London’s high-end Jermyn Street.