New research reveals cities with the most interest in gambling

Campaign groups on Wearside are raising concerns at new figures showing Sunderland is in the top 10 places in the UK most interested in gambling.

Research from an online betting site reveals that the city has the 7th highest average monthly searches for terms like ‘gambling’ and ‘lottery’.

Laura Oselton, gambling manager for NECA in the North East said: “Nationally there’s been an increase across the board and there’s currently a lot of work going on around information gathering to identity the need across the areas, so that the correct support is available.

“It’s all around the education and the awareness, so getting the narrative out there that people can seek support.

“It’s making it a safe and comfortable space for people to talk about what they’re going through, so that we can provide the most appropriate support.”

The 116,143 residents living in Sunderland, Tyne and Wear place 7th with an average monthly search volume of 7,338 per 100k searches.

Within this ranking, the three most popular terms had a significantly high number of searches across the UK.

Lottery is the most popular search term, with an average monthly search volume of 2,213,333. Tombola is the second most searched gambling term, with 1,003,583 monthly searches in total. Lastly, Casino comes in third with a total of 154,250 monthly searches overall.

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