StockX announced on Thursday the appointment of Nick Karrat to the role of chief marketing officer.

In this role, Karrat will be responsible for the oversight of the resale platform’s marketing, integrated marketing, performance marketing, creative and product marketing across the globe, and will drive the U.S. company’s overarching consumer-facing strategy. 

“I’ve been buying Jordans since the 80s, so having the opportunity to combine my work and passion makes this a dream role,” said Karrat.

“As a long-term StockX customer, I admire how the platform rewrote the rules of commerce, and changed how people buy and sell online. I’m excited to join the talented team to help further cement StockX’s position in current culture and focus on its mission to empower everyone to trade what they love.” 

Karrat joins StockX from lifestyle brand, Tommy John, where he was CMO. His past roles including leading marketing at Boll & Branch and Plated, and holding leadership and advisor positions at companies including Villanova School of Business, Myro, AT&T and Citi.

“Nick’s experience leading high-performing marketing teams in the e-commerce landscape makes him a valuable asset to our business,” said Greg Schwartz, co-founder, president, and COO at StockX.

“His vision aligns perfectly with our goals, and his leadership will be instrumental in navigating the next phase of our growth. Together, we look forward to creating meaningful brand connections with the millions of customers StockX serves around the world.”    

Earlier this year, StockX released its annual report titled ‘Big Facts: Current Culture Index’, highlighting key milestones in 2023 for brands such as Asics, Ugg, and Arc’teryx.