Stella McCartney has unveiled its summer 2025 campaign starring Myha’la, Alex Consani, Eva Mendes and Raye.

And as expected with the eco-friendly label, there are other stars aside from the human celebs. Those famous faces are juxtaposed with doves and “fantastical avians created with AI, inspiring others to see from different perspectives; a bird’s eye view”.

The company said that “with nearly 50% of avian species in decline and 3.4 billion birds harmed or killed for feather down annually, it is a reminder that there could someday be a world where these creatures live only in fantasy if we do not save what we love”.

As that last statement suggests, the campaign is an evolution of the ‘Save What You Love’ manifesto that opened the designer’s summer 25 runway show, a celebration of and call-to-action for birds inspired by author and birdwatcher Jonathan Franzen’s book The End of the End of the Earth. 

The campaign also promotes what’s the label’s “most sustainable edit to date”, made with “96% conscious materials”.

So what about the human stars of the campaign, all of whom were shot by Ethan James Green in New York? Myha’la is an actor and advocate for representation in media as well as ending racism and homelessness. 

Named Model of the Year at the Fashion Awards 2024, Alex Consani walked the runway show and featured in the Stella McCartney x Adidas Rasant trainer campaign. She’s a voice for inclusivity in fashion and support for trans children.

Actor, model and author Eva Mendes, who was also in the winter campaign, is an advocate for women and children and “uses her entrepreneurial initiatives for good, including a zero-plastic solution to consumer water”.

Award-winning Raye meanwhile “raises her voice for the injustices of the music industry, feminism and the environmental crisis, particularly its outsized impact on women of colour”.