Non-alcoholic events are becoming popular in the UK, especially with students.

Intermittent sobriety is the new buzz term among Gen Zs who want to give up drinking, but not completely.

Chris Evans, 23, from Aberaeron, Ceredigion, has teamed up with business development service FOR Cardiff, external to launch the My Drink, My Choice campaign.

It aims to promote alternatives to evening activities centred around drinking, while normalising the decision to avoid alcohol.

“I come from a small town, and coming to Cardiff it is easy to get into a culture of drinking alcohol,” Chris said.

“I didn’t even drink much until coming to university, it’s easy to get swept up in it all.”