Snoop Dogg has teamed up with jewelry designer and founder of Metal Alchemist Carolyn Rafaelian to launch a new jewelry brand, dubbed ‘Lovechild’.

Lovechild was created using Metal Alchemist’s proprietary techniques, infusing every piece with energy that promotes love, clarity, and positive change for the wearer. Items are crafted entirely in-house by master metalsmiths in Rhode Island with clean, precious metals. 

Now available online via the brand’s website, or in store at Reeds Jewelers, the collection includes unisex styles designed to be worn by anyone, in multiple sizes and styles.

The partnership was made possible thanks to Larry Jackson of Gamma, by connecting Snoop and Rafaelian, to create this brand.

“Lovechild is truly special to me because it reflects the things I believe in deeply,” said Rafaelian. 

“When Larry Jackson at Gamma. connected Snoop and me, it was pure creative chemistry. We’re each driven by a commitment to empowering others and creating something meaningful. With Lovechild, we’re channeling intention, energy, and legacy into every piece—crafted to be passed down as more than just jewelry, but as a movement of love and purpose.”

Rafaelian is known for founding the accessories and jewelry company Alex & Ani in 2004. She left the company in 2020.