SLB continues UK basketball's long-standing Molten relationship - Sportcal

SLB continues UK basketball’s long-standing Molten relationship – Sportcal

Posted by Admin November 12, 2024 Basketball

Molten was also the game ball provider for the now-defunct British Basketball League. (Giuseppe Cottini/Getty Images)

Molten, the Japanese sports equipment manufacturer, has struck a multi-year deal with the UK’s top-tier Super League Basketball (SLB) competition.

The tie-up extends Molten’s relationship with premier UK basketball – its last deal with the now-defunct British Basketball League (BBL) was only struck in late 2023, and that agreement was in itself an extension. This new deal now overrides that relationship.

Now, through a tie-up unveiled today, Molten becomes the official game ball provider for all SLB action from both the property’s men’s and women’s leagues across 2024-25.

Aside from this element of the deal, the brand’s logo will be present at all SLB arenas during both the regular season and finals, while the firm will also continue as a sponsor of the Super League Basketball Player and Coach of the Month/Year awards.

SLB supplanted the BBL as the new top-tier of British basketball earlier this year in the aftermath of the former’s dissolution following severe financial troubles.

The last BBL-Molten deal – which ended up only lasting one season – was valued by GlobalData Sport as being worth the equivalent of $250,000 annually.

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The men’s 2024-25 SLB season began earlier this month and finishes in late April.

Late August saw SLB announce a multi-year partnership with Reebok, which is now serving as the competition’s kit and basketball sneaker supplier.

Reebok is now providing SLB’s nine franchises with playing kits, training kits, athleisure travel apparel, and basketball sneakers through the course of the deal.

In late September, meanwhile, SLB announced its first global broadcast deal, with major sports OTT service DAZN.

Elsewhere in basketball, Molten has a deal with the sport’s global governing body FIBA in place through 2031, and indeed is FIBA’s longest-standing worldwide partner.

The Japanese brand first teamed up with the federation in 1982, and the two parties marked a 40th anniversary of the tie-up in 2022.