Published
February 9, 2025
U.S. footwear firm Skechers announced on Thursday another record-breaking revenue year for 2024, up 12.1% to $8.97 billion, on the back of another strong quarter ending December 31, led by sales growth across all regions.
Fourth quarter sales increased 12.8% as a result of an 18% increase domestically and a 9.8% increase internationally. Wholesale increased 17.5% and direct-to-consumer increased 8.4%.
Regionally in the quarter, Asia Pacific grew 3.3%, the Americas grew 14.2%, while Europe, Middle East and Africa climbed 24.8%, said the Los Angeles-based company.
For the three months, net earnings were $99.3 million and diluted earnings per share were $0.65 compared with prior year net earnings of $87.2 million and diluted earnings per share of $0.56.
“Our 2024 record sales were driven by a strong response to our comfort technology products, and the outstanding execution of our talented and dedicated team in developing, marketing and managing the strategic allocation of our footwear, apparel and accessories worldwide,” said Robert Greenberg, chief executive officer of Skechers.
“The flexibility, determination and creative spirit of the Skechers organization is unparalleled. Our innovative comfort business closely aligns with the needs of consumers of all ages, genders, activities and professions who are embracing our lifestyle and performance product offering.”
Looking ahead, for the fiscal year 2025, the company expects sales between $9.70 and $9.80 billion and diluted earnings per share between $4.30 and $4.50.
For the first quarter of 2025, Skechers expects sales between $2.40 and $2.43 billion and diluted earnings per share between $1.10 and $1.15.
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