Skechers announced on Thursday the opening of a new flagship store in the center of Prague.

Located on the city’s High Street Na Příkopě, the 596-meter store houses the brand’s latest lifestyle footwear collections, as well as apparel and accessories. The store boasts dedicated sections for Skechers Performance collections, fashion-forward styles, and products catering to every activity, from casual wear to sports and work essentials.

Designed with a modern, eco-conscious aesthetic, the store integrates natural and LED lighting using EU-manufactured renewable biopolymer materials. Highlights include a large video wall, a sleek wraparound lightbox column, and mid-century modern touches.

“Skechers has universally become the brand that consumers look to for style, comfort and value, everywhere they live or travel,” said Michael Greenberg, president of Skechers. 

“We have had great success expanding our business across Europe, most recently increasing our third quarter 2024 EMEA sales by 30 percent over last year—and see our growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region.”

The flagship store is the eighth Skechers retail location in the Czech Republic, joining five other Prague locations and stores in Modřice and Ostrava. 

“Skechers retail destinations are paramount to connecting our signature styles and comfort technologies with millions of consumers. They offer living galleries of our diverse product offering, and it’s a visceral experience to walk in, hold and try on styles for every age,” added Petar Dulić, general manager of Skechers CEE, Kft. 

“With this central retail store between Old Town and New Town Prague, we offer more accessibility and convenience than ever to locals and tourists.”