As wedding season starts to walk down the aisle, SilkFred is to partner with planner, coordinator and sector expert Georgie Mitchell to create a monthly edit for the digital fashion destination.
Mitchell, who is founder of the Georgina Rose Events group, has also been tasked with sharing wedding-wear insights on SilkFred’s various social media platforms and writing for its dedicated fashion blog.
“From the perfect summer bridesmaid dress, to mother-of-the-bride outfits that are both ceremony and dancefloor appropriate, with Georgie’s expertise SilkFred seeks to become a one-stop-shop for all of your wedding needs”, it said of the collaboration.
Mitchell added: “The main reason I wanted to work with SilkFred is because they champion smaller brands. It feels a bit like the wedding industry to me – a collective of people working together, where you can find what you are looking for, no matter your taste.
“Each month I will be creating bespoke content themes across the edit, social and the blog. For example June is mismatched bridesmaid dresses, July will be your Hen Do pack list. I want to give customers more informative content that will help with the lead up to and on the day of wedding support.”
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